Text can only take your content so far. Engaging images, videos and diagrams can reduce bounce rate and increase time on site: two critical user interaction ranking factors. You probably notice that I use a lot of images, diagrams, and screenshots here at Backlinko. But it has a nice SEO benefit too: multimedia boosts those user-interaction signals that Google pays attention to.
And it increases the perceived value of your content —which means that people are more likely to link to it. But my tests have shown me that wrapping your target keyword in an H2 tag can make a dent. But a lot of people start their posts off with a long , meandering intro…and use their keyword for the first time MUCH later. Instead, drop your keyword somewhere in the first words or so. This helps Google understand what your page is all about. Google started penalizing mobile unfriendly sites in And with Mobile-first indexing now live , a mobile-optimized site is a now an absolute must.
Responsive Design. Plus Google prefers it. This is an easy, white hat SEO strategy to get more traffic. It also shows Google that your page is a hub of quality info. Not linking out might be the 1 on-page SEO mistake that I see people make. I try to use x outbound links per words. Keep in mind that the sites you link out to reflect on you. So make sure to link out to authority sites whenever possible. Internal linking is SO money. Use in every post. I recommend a simpler and safer approach: link to older posts whenever you publish a new one. You can boost your site speed by using a CDN , compressing images, and switching to faster hosting.
CDNs and cache plugins are nice, but investing in premium hosting is the 1 thing you can do to make your site faster. Sprinkle them into every post. Another reason to optimize your images for SEO: it gives search engines another clue of what your page is about…which can help it rank in organic search. Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you.
But social shares on sites like Facebook, Twitter and LinkedIn may give you an indirect rankings boost. And some of my ultimate guides clock in at over 5, words. Longer content helps you rank better for your target keyword. It also brings in more long tail traffic. A win win! If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page.
Increase your average dwell time by writing long, engaging content that keeps people reading. Want to improve your dwell time FAST? Use the tactics from my SEO copywriting guide especially bucket brigades :. Even though search engines have no direct way of determining quality, they have plenty of indirect methods, such as:. Google RankBrain measures how searchers interact with your content. In other words, does your content match user intent?
But if you create a page that makes users happy, Google is going to rocket you to the top of the SERPs. Do a Google search for that term and peruse the top 5 results:. I made a free on-page SEO checklist for you that will help you put these strategies into action for your site. Also, if I use my main keyword in every image alt tag and title will that be overboard and will I then be penalized?
This is fantastic! It is so true that on page SEO is vital to get right and great to see such an in depth look at it! Let me know how the tips from the infographic work out for you, James. Very interesting stuff Brian, I only knocked across you in the last couple of weeks. Keep up the good content. I like your way to explain the post but question is what about the keyword density in any site? Keyword density is also important for SEO nowadays?
Good, question Rameez. I was going to ask the same question. I also want to thank you because I am achieving some results in my blog, santanderencanta. Great infographic! I have a question re: content length. Does your 1,, word recommendation apply to site pages as well as blog posts? Thanks Kate! Yes, longer content also helps site pages rank better. Do I need to build my site with some kind of mix of conversion-optimized pages and SEO optimized pages?
Good question, Susan. A strategy that I use regularly with client websites is to build a landing page that is streamlined above-the-fold and just under the fold. I get just as many leads from people who found me via search and landed on my long-form content, as people who locally search for a service I provide. When might they need the service?
What happens when they contact you? What do you do? What should they expect after? Glad I found you. Thanks Dr. Glad you found it useful, Martin. Get in touch if you have any questions about how to implement the on-page SEO strategies. Great article Brian. Funny thing is that long articles are great for ranking, but visitors tend to prefer shorter articles.
The more tests I run, the more conflicts I find between what results in good rankings and what visitors want. Nevertheless, evergreen content will always be a good bet. Cheers, JC. I also think that some readers want short and sweet content.
But there are always a good chunk of visitors that want a thorough, comprehensive guide. First time here at backlinko. My big takeaway is linking OUT. I need to find authority, relevant sites to link out to. Glad to hear that, Mike! Good article on what not to miss when it comes to on-page SEO, Brian.
It may cost more, but I guess if you want to cover your bases when it comes to site speed, a better and faster host is the way to go. So thanks for the tip. Thanks David. Most higher-level hosts cost quite a bit more than HostGator and Bluehost. Brian, This information is invaluable for anyone trying to increase back links and page weight for their site. Thank you for taking the time to be so thorough.
Brian good article! Thanks for your comment, Emile. I came across with site, and I really enjoy your throughts on SEO is a step by step for anyone starting out in this area. Great work!!! Thanks for the nice looking infographic — sometimes you think you know a subject, but then realise something new by getting others perspective on it. With regard to linking out to authority sites, though, have you any indication on an ideal number range?
Glad you learned something new, Abdi. I usually try to link out to authority resources per article. Great Post Brian! Just one question. On point number 9. Thanks Eduardo. Good question: in my opinion you want them to be dofollow. That more than makes up for a little bit of lost PR. And if we are trying to provide what the customers want, why should we consider what the engines want? I would hope that folks will get fed up with Google and turn more the search engines that are less commercial and more customer originated. Presently it is all just a game we play to win and most likely the losers are the customers.
Thanks for your insights, Andrew. Brian, Excellent article, we have implemented several of your suggestions and they work great. Thanks, Claude. Thanks Claude! So glad to hear that you saw some real-world results from these on-page SEO strategies. Great inforgraphic Brian. Keyword has always been a part of content if the content has been planned to market. Keeping in mind both, search engine and user — it has become more crucial for content writer and as well as search engine optimizer to find the queries that best suite the user need and follows the search engine guidelines.
Thanks for your insights, Jitendra. How about over optimization? I mean…. Care to answer my question? Over-optimization is definitely something to be weary of. Just sprinkling it in sensible places on your page to let Google know what your content is about. Users really love those!
We all heard in school: A picture is worth a thousand words, blah.. For visually orientated websites a noticeable portion of the hits comes from image searches. In my experience user magnifies images on a ratio of compared with playing a video or a soundbite. Thanks for your insights Anders. Brian, Great post covering on page optimization, putting it to use now. Will let you know how it goes.
And he ranks at 3 for onpage seo in Google. Even so, I rather delight the users who read the page than produce a mediocre page that loads quickly. Good comparison by the way,but talking about hosting,there is a new category called lite speed hosting,i am using this type of hosting. The page load speed is good compared to others.
With this type of hosting you can eliminate using CDN. I have seen some site with less than words indexed in first position in google,can you tell me how they made it? Thanks for the heads up about Speed Hosting. There are word articles ranking because content length is only one factor Google uses to rank pages. A page with words and lots of quality links will outrank a word page without that many links. But content length definitely helps.
Fantastic article! Well written, clear and to the point. We will make sure to share this useful information with our clients. Keep up the good work! I got a brief guide for writing all the content. Very helpful guide. Thank You! Hey Brian, I seriously liked your post and its helpful too. I want to implement it.
Can you please suggest me, how should a newbie starts using Guestographics? I really want to make my blog rank.
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Regards, Pulkit. Glad you liked the post, Rakesh. Well, the first step is to create an awesome or at least a very good infographic. Great summary! Good question. Thanks for an in depth post Brian, you have talent, your posts are very easy to read and very informative. I have an on page seo question which has had many answers depending on the seo experts opinion. Thanks for your kind words, Chris. Because your clients will be from so many different industries, followed attribution links will get you a ton of links from unrelated sites, which can set you up for a penalty. Wow…what a post.
So much helpful information and all for free. I will begin to implement your suggestions asap. Thanks Paul. I am designing an SEO course for undergraduate students — using WordPress they are designing the site and applying SEO strategies on page with some pff page. I am finding it is hard to find a good place to stop between beginner and intermediate.
Feel free to contact me offline. Excellent post as usual, point 6 H1 tag, you touch on some lazy wordpress sites using the h1 for sizing, from experience yours not mine is having more than 1 h1 really a bad thing, the reason i ask that I was looking at the marketing niche and one of the sites that was really prominent for a few good keywords had multiple h1, i have been lead to believe this is not a good thing, do you have a preference for this.
Thanks a lot, I was very impressed by your on-page SEO techniques. Nowadays Meta tags and content are very important as it gives the short summary of website. You have very nicely explained it, thanks for providing this useful article. The short answer: not really. The only difference is that — if you produce outstanding content — you can rank your well-optimized page for multiple keywords.
Great article and even better infographic. Really liked the tip on linking out to authorities in your industry, makes a lot of sense too. Linking out definitely helps, Romano. Hey Brian, I run a small virtual assistant business here in Melbourne, Australia. I have heard how SEO can be a great way to drive visitors to my website and ultimately gain more clients. Hence I have spent hours researching and learning how I can capitalise on Google search. Thanks so much for this on-page graphic, it has helped me immensely.
Now to put some of your other strategies in place! Thanks a mill. This is now my new go-to resource for on-page SEO. Really nice, comprehensive job. Thanks Brian, this was my first time on your site and I really enjoyed reading this article and the way you presented it. Hello Brian! Thanks again for all the helpful information. This here page is getting book marked for future reference.. Chery :. This is an almost perfect guide to creating an on-page SEO.
I skimmed your checklist and they are reasonably precise and concise. However you did not mentioned about meta description. Would copying a few sentences from the first paragraph of my articles acceptable? Thanks Shaha. Thanks for your prompt reply,Brian. Your blog is simply fantastic. I did not know that meta description does not play a role in SEO.
I would like to add, the current trend for a Google friendly site should be mobile-responsive too. Would you agree? Another personal question. Do you work for Google before? Or you own a Doctorate in majoring SEO? Is Google keyword planner a better tool to use than keyword spy? I see the results of the 2 tools do not always agree, not even close.. Thanks Wessel! Glad you liked it.
Authority of the Page
Here is good spot of On-page SEO for all bloggers. I try your tips and it work well. Thanks Brian,. Thank you. Hi, Thanks for the very quality work. I am sure that many people appreciate that and will naturally connect to your infohographic! I always forgot to add related outbound link in articles, will surely remember this. Yoast SEO plugin too recommends that. Hi Brian. My issue is this. It seems the title tag is most important and even though i have keywords in content and everything else, without title tag keyword its useless.
Actually, characters is plenty because you only want to optimize your page around one keyword. Nice infographic Brian l love it! To help speed up page load time I use Gzip but I kinda find images lose a bit sharpness.
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I use wordpress. Thanks James. Tends to decrease the size without any loss of quality. Thank you, thank you, thank you. The whole process is so overwhelming and a ton of work! Thanks for breaking it out for us groms! I am reviewing my SEO skills and stumbled in this post. Glad I found it. Keep it up Brian. As Penguin 3. Thanks Mark. I can never read enough about on-page SEO.
What do you think Sir? My goodness. Awesome tutorial. I would like to add in regards to finding LSI keywords. Those are LSI words in the eyes of Google. Thanks Chadan! Pretty inclusive infographic. Page optimized for mobile devices is a part of a user experience and also will affect ranking, May be not much at the moment but it will become more important factor in the future.
Really good point, Alex. Mobile loading speed is super-important…and becoming more important everyday. First-time visitor Brian and really enjoyed your article. Couple of points here are new to me too which is always a bonus. And a great Infographic! I add one right at the top and one in the middle and one at the bottom. The plugin doesnt always find a video to show but when it does they are usually right on the money and add alot of quality to my page.
Plus, my time on page goes up astononomically. There are many sites that talk about SEO on-page, but reading this infographic is awesome. Thanks Dean. Brian, thanks for all the great tips. In your infographic n I would have to disagree as Google has always denied using analytics data as a way of ranking sites.
Hey Alan. They can easily get that information from how people interact with search results. Thank you for the infographic, very useful. Thanks Ledio. Usually, you want H1 to be the same as the title tag on that page. But it can be different. Either way, make sure that it includes your keyword. Great post, great infographics. As a rookie in SEO world this one will surely help me a lot. Thanks Brian! Very informative infographic on onpage SEO factors, Brian. All these points are very much valid. But i guess you missed the power of structured data or rich snippet markup.
It could have been added into this list. Really enjoyed the infographic. Thanks Soumya. I got some mistakes when optimize On-page for my blog. Thank Brian. Brain, Things you mentioned here are important for every website owner. Hi Brian, You did not mention meta description. Is this not a very important on-site element?
Also, what is your take on meta keywords and social bookmarking? Jeremy, the can make a massive difference. I recommend long descriptions for all high-priority product and category pages. Thanks for the nice infographic. Do you think it would help to write really long product descriptions words for ecom sites? Question for you, Brian— If I create an infographic and people embed it on their site, will that qualify as a backlink?
Or is it better to include an introduction with a contextual backlink? Brian,I am a huge fan now. Thanks for sharing your knowledge with us.
But before you start…
Hi Brian, This is the very clear explanation, but I have some question about an Image format. Are the image format like jpg or png have some different effect in google rank?. And how about the. LSI Keywords are very important to use in website content.. Thanks Brain! Hi Brian? Is it true that quality outbound links of a web page boosts its ranking search results? Does it not affect the bounce rate of that web page? Hi Brian, since I visit your website, I could not stop reading all the posts.
Vietnam and I was not able to read English, but luckily there is Google Translate and I can almost understand all of what you want to say. Infographic is perfect, I hope to see some new skills from your SEO. Thank you very much! Forgive me if there are mistakes in spelling or grammar. Brian — regarding bounce rate.
There are a few WordPress plugins that trigger an event in GA when user was on site more than 30 seconds. This massively affects bounce rate. Would this alone not solve bounce rate issue in many cases? Or does Google discount this? Hey Adam, that plugin really just changes the definition of bounce rate. The idea is to get people to stick to your page and click around. Hi Brian, really nice Infograph. Brian, how much the minimum words for articles to rank better on SE?
Usually I write about words, so it is good for SEO? So much interesting stuff again! I got to find more time to read your blog as it gives me some more ideas on how to run my website and how to get more traffic. Great article, Brian! Just a question about the on-page SEO. Do you have any recommendations? Thanks Alex. Really good job Brian. You have explained each aspect in very proper way. It was first time and I am glad to come over. Keep the good work up. Gday Brian, first off thanks for being the best and sharing it with the rest of us. Would it be better to split the content up and produce several smaller guides that fit on one page?
Would love to hear your thoughts, e. It depends, Adam. Hi Brain, thanks for the awesome infographics, I have one doubt though! Do the outbond link to the authority sites be dofollow or nofollow? And i mostly point to wikipedia pages only! So does that hurt if not diverse in oubond linking? Hi Brian, I became a fan of yours. I love your articles, I think they are among the best we can find around. These on-page SEO techniques that you have shared are great. Thanks a lot. You share so much great information in such a gret way, it is much appreciated. How can I give something back to you?
I will gladly link to your site or embed this infographic. How can I help you? Amazing content! Thank you, Brian. Just stumbled upon your blog and read this post. Demonstrate your work at the highest level with captivating layouts, charming galleries, and contact forms. Gain credibility with a professional website. Start with a designer template, and easily add images and features to make an impression. With fully customizable templates and features for every industry - if you can dream it, you can build it. No experience needed. Easily cater to site visitors from across the pond. Our platform allows you to create a multi-language website so your visitors never miss a beat - no matter where they are.
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