Just the title of this piece would have been unthinkable in the pre-social media age which perfectly illustrates the power of social media to disrupt and create both noise and signal out of seemingly innocuous events. The Oscars night is obviously a big thing for the film industry but no one would ever expect to use it to take social media marketing lessons from an actress no matter how talented she may be in her field.
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Yet, as I am writing this, the word 'Legbombing' brings up over a quarter of a million pages on Google, it made the Oscars night suddenly hip, it equated Angelina Jolie's brand with cool, it became a trending topic on Twitter for five days running, and it has generated publicity worth an incalculable amount of money. And how was it done? The innocent amongst us will think it has to do with Angelina Jolie's looks and luck and that slit evening gown and they will be only partially right. Yes, all that played a part but the red carpet was awash with beauties in revealing gowns.
This is, after all, Hollywood and beauty, talent and a practised ability to catch the camera's eye and stand out from the crowd go with the territory. For Angelina Jolie to achieve this so seemingly effortlessly it took a tiny bit of luck and the kind of savvy about how publicity works which should make social media marketers sit up and take notes.
Employing the exact same formula detailed in my Social Media Marketing Formula recipe Angelina's success is directly attributable to the seven steps mentioned there. To get to that point however she had to make some critical decision so here's how she did it in three easy steps: Step 1. Create a focal point. On the red carpet, outside the Oscars, Angelina struck an admittedly overdone, but absolutely eye-catching and studied pose with her right leg sticking out of a plain black, off-the-shoulders Atelier Versace gown.
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With photographers and fans there Angelina lost no opportunity to show off her right leg. Trite, right? Maybe, if it had been left at that. Gangbang at a Parking Lot. Beth's Rough Tour.
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Lamar Odom Says He Had a Double Date with Angelina Jolie & Brad Pitt
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Cobb wrote that the everyone should use better judgment and should not put real money in front of poor children in this way. She also wrote that no movie is worth psychologically harming so many children. The film is scheduled for release around the world and on Netflix in September. Jolie said the young girl who won the lead acting part, Srey Moch, was chosen after she became emotional when forced to give the money back. During the audition, the girl said she needed the money to pay for her grandfather's funeral. Rithy Panh is a Cambodian producer on the film.
In a statement, he said, "The children were not tricked or entrapped, as some have suggested. They understood very well that this was acting. This article was reported by Reuters.
Alice Bryant adapted it for Learning English. Hai Do was the editor. What do you think about Jolie's casting process? We want to hear from you. Write to us in the comments section.