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Using Social Media to Market Your Winery - eXtension
How to make it in the wine business. By Charles Passy. Comment icon. Text Resize Print icon. By Charles Passy Reporter. Prev Page 1 2. MarketWatch Partner Center. Most Popular. Advanced Search. He's not alone. Foley says he needed seven years to make that Santa Barbara venture profitable. After several recent acquisitions, he now oversees multiple wine brands spanning several regions and price points.
The Wholesale Marketplace Platform for Modern Wine Companies
Foley's company now makes , cases a year. Money Matters Though not everyone has Foley's ambition, the first major rule of the game--whether you want to make cases or , cases of wine each year--is the same: You need more money than you think you do. If you start a vineyard from scratch, it can take two to four years before you're producing a commercial crop, and the winemaking process can last a year or two longer. So make sure you've budgeted for a long period of spending without a single dollar of return.
He should know. Harris, originally trained as a veterinarian, thought it'd be nice to live and work in New York but also have a foot in his native New Zealand. So in he bought and developed a acre property in Martinborough, at the southern tip of the North Island.
His company, Stonecrop, produces about 1, cases a year of sauvignon blanc and pinot noir, and Harris plans to max out at 4, cases someday. He's been up and running for six years and says he's on track to be profitable in the next four. What makes it such a long haul, primarily, is that growing grapes isn't the same as planting corn or wheat or cabbage, which are replanted and regrow every year. Growing grapes is farming for masochists. Then, depending on the land and the weather, it takes anywhere from two to four years before you grow a quality commercial crop.
All the while, you're shelling out for expensive maintenance to the vines. So you've got a process of about seven years before you sell any wine after you've started the program. Selling Out Once you have the wine, you need to know what to do with it. Small brands need to attract the interest of a wholesale distributor willing to aggressively market and sell the wine to retailers and restaurants.
This isn't easy--or akin to normal supply-and-demand enterprises. If you could quit your job and start over, what would you do? It is crucial to start marketing your wine even before it hits the market. This could be through social media campaigns or even some sort of kick-starter projects. You can also often find regional associations and these can be a great source for help and support during the setting up process. But instead of running a business yourself, get someone else to deal with the business side of winemaking, while you just enjoy owning a vineyard!
E-mail is already registered on the site. Please use the Login form or enter another. You entered an incorrect username or password. I would have never considered purchasing a vineyard that was based on the types of grapes I wanted to grow. Knowing the type of wine you want to produce would help you decide where to set up a vineyard.
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Using Social Media to Market Your Winery
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Sell your wine grapes across the Midwest with MarketMaker
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Accordingly, your vineyard operation has an identity, even if you make no effort to affect one.
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