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In , Uber drivers will simply be an interface on a dashboard. The term we use to describe this is immersive creativity.

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How will brands use it? Marketers will sponsor rides at theme parks and then bring them into your home via Oculus Rift so you can enjoy them in your living room, at no cost.

Notes from the pre-Singularity era:

This is just one step in the new emotional journey that brands and consumers are about to embark upon. Advertisers will know how much we like their ads because our pulses via our smartwatches will tell them. And because of this close relationship with brands, every ad you see will be based on who you are.

Screens and posters will display different images based on the information on your mobile — your purchase history, the brands you like on social platforms, who your friends are, as well as your gender and age.

Amy Kean is head of futures at Havas Media. To get weekly news analysis, job alerts and event notifications direct to your inbox, sign up free for Media Network membership.


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Amy Kean is head of futures at Havas Media To get weekly news analysis, job alerts and event notifications direct to your inbox, sign up free for Media Network membership. Reuse this content. Order by newest oldest recommendations.

The Singularity of Fools

Show 25 25 50 All. According to a study by neuroeconomist Paul Zak , three out of eight people now love brands more than their spouses, because thinking of brands releases more oxytocin — the same reaction generated when being hugged. Just to give you some context, the bulk of your liaison with businesses in will be digital, clever and all about you.

Life will be more automated, slicker and quicker. Customer service operatives will be a holograms and b created based on what each individual finds attractive — those nice ladies in airports and train stations in London and NYC are just the start. Not every car will be driverless, but you can bet your bottom dollar that most public transport will be.

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In , Uber drivers will simply be an interface on a dashboard. The term we use to describe this is immersive creativity. How will brands use it? Marketers will sponsor rides at theme parks and then bring them into your home via Oculus Rift so you can enjoy them in your living room, at no cost. This is just one step in the new emotional journey that brands and consumers are about to embark upon.

GLOBAL PREDICTIONS FOR 2025-2039

Advertisers will know how much we like their ads because our pulses via our smartwatches will tell them. And because of this close relationship with brands, every ad you see will be based on who you are.


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  • Screens and posters will display different images based on the information on your mobile — your purchase history, the brands you like on social platforms, who your friends are, as well as your gender and age. Amy Kean is head of futures at Havas Media.