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Evaluation Copy Request an Evaluation Copy. Get heard by being clear and concise The only way to survive in business today is to be a lean communicator. So, throw them a lifeline and be brief.

Details the B. Be better. Be brief. Permissions Request permission to reuse content from this site. The book provides tips and techniques in how this can be achieved in all areas of business including, meetings, sales, social media marketing, and presentations. It also deals with contexts such as interviews, conveying good and bad news, and in negotiations.

2) Don't Over Explain

It has a great summary at the end which lists each key points for each chapter, and provides a number of tools that can be implemented in helping structure content for various cases. These are great tools to help you structure your content to ensure it is punchy.

Brief: Make a Bigger Impact by Saying Less

The main messages I took away from it are:. The book ticked quite a few boxes with me, it inspired a recent blog post. And it will make you a far more effective communicator. You have to put it in a smaller package and make it easier to consume and digest. The average professional gets emails a week.

Brief: Make a Bigger Impact by Saying Less by Joseph McCormack, Hardcover | Barnes & Noble®

She checks her smartphone 36 times an hour. Her attention span has shrunk from 12 seconds in to just eight seconds in She spends 56 seconds looking at a webpage and 3. So how much time is she going to give you? Get to the point or pay the price.

My Favorite Parts of the Book

Some hour-long talks feel like 10 minutes. Far too many feel like 10 hours.

Make every minute and every word count. Smart people talking to busy people forget to be brief thanks to the seven deadly sins of cowardice, confidence, callousness, comfort, confusion, complication and carelessness. One way to avoid sinning is to start with an outline. And do your homework.

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McCormack shows how to be brief in key conversations that are critical to your professional well-being, from presenting to senior executives and closing sales with clients to delivering good and bad news and using social media. So the next time you go up to the podium or step into the executive boardroom, stop dishing out the verbal equivalent of a seven course meal.

What your audience really craves are tapas with no assembly required. You are commenting using your WordPress.