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PDF Safety and Security in Tourism: Recovery Marketing after Crises

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A crisis may arise from several types of destructive occurrences, from natural physical destruction of important infrastructure to acts of terrorism. Because of the broad range of potential problems, there is no single strategy for which to deal with crises. The book explores a wide range of catastrophes, from Hurricane Katrina to tsunamis to war, taking a detailed look at management and administrative strategies which can help stimulate tourism recovery. This book explores stealth and catastrophic risks, risk perceptions, mediating the effects of natural disasters on travel intention, and various marketing strategies designed to bring customers back.

The book is extensively referenced and includes several tables and figures to clearly explain data. This book is essential reading for tourism researchers, tourism educators, tourism industry managers, and tourism industry administrators. Would you like to tell us about a lower price? Read more Read less. Fire Phones Fire Phone.

Tourism and Safety

Kindle Monthly Deal. Browse a new selection of discounted Kindle Books each month. Shop now. Also check our best rated Travel Book reviews. Though there is extensive literature and research on preparation and coping with tourism crises, there is a gap in information on how to best market to recover from the destruction of business.


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This book fills this gap by comprehensively examining how to rebuild the market for a tourism service or destination after a catastrophe. A crisis can come from several types of destructive occurrences, from natural physical destruction of important infrastructure to acts of terrorism. This volume may become one of the most crucial resources in a tourism professional's library. See all Product description.

(PDF) Tourism Crises and Marketing Recovery Strategies | eric laws - ziwopycaxa.tk

Not Enabled. There is a practical absence of studies on the emergency management preparedness in the hospitality industry, and the need to study the emergency management in different nations is highly important. This checklist should contain plenty of questions regarding the potential risks, emergency procedures , evacuation , training, preparedness, and management style during the crisis.

Staff should receive proper continuous training to prepare them for any upcoming hazards, ensuring the maximum level of safety and security of the hotel and the guests. A hotel may also help and support the employees' families during the response and recovery stages as a kind of social responsibility. The efficient loss prevention approach will increase the efforts on loss prevention programs to reduce losses. Safety and security measures gain a great deal from the practitioners' efforts.

Hospitality stakeholders focus on the safety and security more than in the past which gives the emergency management preparedness the opportunity to become a marketing tool more than a concern, regarding the importance of security to the hotel guests and the implementation of security surveillance to protect their lives.

The hospitality industry has a special vulnerability to natural or man-made hazards and needs an updated plan for surveillance and emergency Henderson, Green et al. Other practitioners have studied the effects in the hotels. The effective usage of safety surveillance such as closed circuit television CCTV , electric emergency generators, body guards, fire extinguishers, fire sprinklers, emergency lights will maintain the security procedures adopted by the hotels to ensure their guests' safety, and updated emergency plans to confirm the emergency preparedness and effective planning to overcome the potential risks.

Hospitality may use safety and security as factor to draw in customers and highlight it in their marketing activities.

Contributors

Many practitioners imply that regarding the technology evolution in the last decade, Information Technology has become a fundamental part of the hospitality industry, such as: management, reservation, reception, house keeping, maintenance, public relations, and the Internet network and access to the internet in all the hotel sections. Hotels must secure their network to protect the hotel operations and guests' data and records.

Meyers and Mills asserted that using biometric technologies could ensure the hotel security and increase the effectiveness of hotel information systems. This will reduce the costs, improve management of the employee and guest activities, and improve the ability to recognize the criminal activities. Tourism as a worldwide industry has become susceptible to epidemics movements, with a potential to facilitative the transmission of an epidemic from one destination to another.

A clear, strong message must be prepared to ensure the awareness between the tourists and the service providers. This will transmit a positive image: hospitality may gain a lot by using its safety and security as a marketing tool to attract more tourists to the destination. Furthermore, the role of media is important. Tourists seek safety especially in the recovery stage; tourists will consider security as the highest priority in their choice. This study seeks to review the existing literature on hospitality preparedness management and loss prevention.

It proposes emergency models and a theoretical framework explaining the relationship between emergency preparedness and loss prevention in the hospitality industry Fig. To enrich the discussion, the results of previous studies have been used. This is a conceptual paper using secondary data from books and published journals to interpret the existing concepts.

Safety and security are two of the most important things in the overall tourist experience. In regards to being prepared for the next disaster, risk management should be considered and the following four elements should be controlled to evaluate the risk level: Hazard, Exposure , Location, and Vulnerability. This element may present different results when joined with other elements. Thence, it's better to study the potential effect and loss of specific disasters.

In the literature, researchers proposed different models to deal with disaster and crisis events, in order to prevent the hazards and risks of such events on the tourism and hospitality industry. Evans and Elphick proposed two crisis typologies when dealing with emergencies: the "Cobra" and "Python" typologies see Fig.

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It is necessary to enforce a multi-level emergency preparedness plan in order to reduce the potential effects from this phenomenon. According to Fink emergency management should start before the disaster happens and affects the hospitality industry. Crisis management could be divided into four stages: prodormal, acute, chronic, and crisis resolution stages. In his model, Fink asserted that early warning signals for even a repeated crisis can be difficult to recognize Fig.

Chapter 15 Egypt’s Tourism Industry and the Arab Spring

Crises start to cause damage and losses when the organization moves from the prodormal to the acute stage, the degree of losses depending on the preparedness level and the effectiveness dealing with the emergencies. In contrast, the chronic stage allows the organization to recover from the disaster and learn from the strengths and weaknesses in the emergency response plan. Roberts in his model explained four stages of the crisis management.


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The pre-event stage is where the efforts to mitigate the effects of and to be prepared for the potential disaster, while in the emergency phase the disaster happens and actions will be taken to rescue and save people and properties Fig. The Intermediate phase occurs when the organization provides the short-term needs to restore essential services and overcome issues as quickly as possible.

Finally, the long-term phase is where the repair of infrastructure , the application of long-term strategies, and the enhancement of any shortages in the emergency plan occur to prepare for the next disaster. Scholars consider the Faulkner Disaster Management framework as one of the most effective frameworks to deal with emergencies. Falukner identifies six phases in his model Fig.

The pre-event stage is quite enough to prevent and mitigate damages.

1. Introduction

The prodormal phase occurs when disaster avoidance is no longer possible, and it is necessary to activate a contingency plan , with plenty of information and communication which are very important in this stage. The efforts to save lives and protect properties during the disaster occur in the emergency phase. The primitive need for help and to evacuate the human losses and injured people will appear in the intermediate phase. In the long-term phase, the efforts focus on the preparedness, identifying and improving weaknesses and bridging the gaps to learn from the crisis.