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Manual How to Launch a Magazine in this Digital Age

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Steve gives his thoughts below. Print magazines are a brilliant way of building a relationship with a reader.

How Independent Magazines are Thriving in the Digital Age

I believe that the limitation of the format gives it strength and the best magazines play on that. If you look at the mainstream market, print is undeniably in a bad way. If you look at ten years ago, the amount of readers and therefore revenue was way up. Print has suffered in the last decade. Interesting also the fact that the author continuously uses mentions of her own project magazine to make her points, which I believe is valuable if you consider that she has walked the talk, and keeps doing so If I would have to use only three adjectives to describe this book, those would be: useful, relevant and thorough.

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THERE IS A WHOLE NEW MARKET READY FOR A PRINT MAGAZINE SURGE

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A gap in the market 2. Developing your magazine 3. Target audiences 4. A sustainable business model 6. Branding and editorial concepts 7.

How Independent Magazines are Thriving in the Digital Age - HISKIND Magazine

Distribution strategies 8. Your team 9. A successful launch This is a book that warns prospective launch editors not just of the months of market research, the long nights, the business nous and the passion you need to successfully launch a magazine, but also the fun and the tingle you get when you know you've got a brilliant idea. Accessible with supportive, developmental exercises and essential resources, it is illustrated by analyses of trends, colourful first-hand case studies and professional expertise with a helpful digital link to keep the moment flowing.

In such an era of social changes and reactive publishing brands, this is a book whose time has come.